The Marketing Machine That Was Mickey Mantle
He’ll forever be considered one of the greatest baseball players of all-time. Mickey Mantle was, in today’s terms, a “beast.” A switch hitting machine who hit for average and power, he ran like the wind on the base paths and while patrolling centerfield. The Mick was unmatched.
This week the Hall-of-Famer would have turned 83 years-old. In celebrating the talent of a man whose famed career boomed in the 1950s and 60s, we look back not at tape measure home runs and defensive web gems but rather at Mantle’s role as a pitch man in an era when advertising was simple and in its truest form.