The Marketing Machine That Was Mickey Mantle

 

He’ll forever be considered one of the greatest baseball players of all-time. Mickey Mantle was, in today’s terms, a “beast.” A switch hitting machine who hit for average and power, he ran like the wind on the base paths and while patrolling centerfield. The Mick was unmatched.

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine

 

This week the Hall-of-Famer would have turned 83 years-old. In celebrating the talent of a man whose famed career boomed in the 1950s and 60s, we look back not at tape measure home runs and defensive web gems but rather at Mantle’s role as a pitch man in an era when advertising was simple and in its truest form.

 

Rawlings

Rawlings

 

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Gem Razor Blades

Gem Razor Blades: 1956-1957

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Wonder Bread

Wonder Bread: Late 1950s

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Kodakcolor

Kodakcolor -1959

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, YooHoo

Yoo-Hoo: 1959 – mid 1960s

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Spaulding

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Viceroy

Viceroy

 

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Timex

Timex

 

 

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Rawlings

Rawlings

 

 

Mickey Mantle, Cooper TIres, Tribute, Marketing, Reign Man, Reign Magazine

Cooper Tires

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Hot dogs

Armour Franks – 1967

 

Mickey Mantle, Tribute, Marketing, Reign Man, Reign Magazine, Lottery

Lottery – 1982