Willow, which began as the pursuit of New York City transplant Andrea Resnick, is changing the way Colorado ladies think about fashion, The Boulder shop offers a wide array of fine jewelry, leather goods and accessories from both established and emerging designers. A destination for style rooted in modern sophistication, Willow encourages customers to get creative with fashion.
For Reign’s first installment in our Storefront series, we’re chatting with Andrea and store director Heather Seeley to find out Willow’s style secrets and obsessions du jour.
Favorite item in the store right this moment?
Heather: I adore Rachel Zoe’s croc leather jacket
Andrea: I’m obsessed with Grace Lee’s beautiful 18k gold filigree ring
Favorite designer you carry?
Heather and Andrea: Closed, Helmut Lang
Your 5 dream dinner party guests?
Heather: Diana Vreeland, Nina Simone, Carl Jung, Colleen Atwood and my mother
Andrea: Daniel Tosh, Stephen Colbert, Carter Beauford, my grandfather, Herbert Allen, and Barack Obama
Favorite place to dine in Boulder?
Favorite city in the world? Favorite city in Colorado? Why?
Heather: New York City, Steamboat Springs- love the old school rancher vibe, the water and the stunning landscape
Andrea: New York is tied with London…I have my most wonderful friends there. Boulder is definitely my favorite city in Colorado. The weather, the hiking, the views…
The three beauty products you’d take to a desert island?
Heather: Weleda Skin Food, Coconut Oil, Sunscreen
Andrea: Aquaphor, toothpaste, under eye concealer
Fashion trend you love? Fashion trend to leave?
Heather: Love: anything with draping Leave: tropical prints
Andrea: Love: a fitted button down blouse Leave: the dropped crotch pants/shorts (forever and ever)
Why did you open your store?
Heather: Andrea and I opened the store out of a deep-rooted love a fashion and a desire to give Boulder women a place to find unique fashions, locally.
Andrea: Opening a boutique has been a dream of mine for over 11 years, and my kids are finally getting to the age where it’s easier for me to work. When we moved back to Colorado, I saw a void in the fashion space, and realized the time to fulfill that dream was now.
Where do you see your store in five years?
Heather: My hope is that Willow is a shopping destination for both the women of Boulder and the ones that come to visit. We are in the process of launching a web store to help expand Willow’s audience.
Andrea: In 5 years, I hope that Willow is known as the comfortable, beautiful boutique where stylish Boulder women find new and unique pieces to fill their closets.
10. Finish the sentence: When someone is shopping with us, the most important thing for them to know is _______________________.
Heather: That we have the ability to help them pick one piece for an outfit or revamp their entire wardrobe. We are here to help them find their unique style!
Andrea: That they should feel entirely comfortable and happy in our space.