I know that the packaging isn’t supposed to be the featured attraction of this soap. I know this, yet the initial presentation is so impressive that I am actually reticent to unwrap it to get to the real “star” of this show. How’s that for a home run of a first impression? This holds true for all the oils, lotions and fragrances that Cord Coen has created at ZENTS. Every ingredient, color, smell and marketing decision is very much calculated and thoughtful.
Once you introduce ZENTS to your senses, that’s when your body experiences its own version of Shangri La. There are some men who are meticulous in their daily preparation. There are others who perhaps need some prodding or just the proper introduction to the foray of the ‘body-fuels-the-mind’ type of mentality. I’m not referring to that of the mundane and cheesy. ZENTS is for a MAN. Don’t believe me? Read what Christina Hendricks of Mad Men fame recently explained to Esquire about women and the scents of men…
“You don’t understand the power of your own smell. Any woman who is currently with a man is with him partly because she loves the way he smells. And if we haven’t smelled you for a day or two and then we suddenly are within inches of you, we swoon. We get light-headed. It’s intoxicating. It’s heady.”
Admittedly, I myself am quite impressionable when it comes to intelligent, sassy, busty women so her view on this actually resonates with me. Regardless, sometimes we men can’t see the forest through the trees when it comes to beauty and grooming tips.
With a brand like this that’s undeniably luxe, ZENTS will make a great (and strategic) gift idea for the man in your life. Get him familiar with the various collections. It’ll become second nature for him to be incorporating it into his daily regimen. My personal favorites? Anything with the WATER or ORE scents has me ready for battle. If my wife didn’t already like me, she will once she catches a whiff of this skin candy on my person.
To me, it makes perfect ZENTS.