Heart & SOL

 

 

Vintage is the new black. And in case you didn’t get the memo, SOL…Store of Lingerie, is posting it front and center with their hot-off-the-presses advertising campaign. A nod to the days of the Charleston, silent films, Dapper Dans and flappers, SOL is taking off, this time via luxury railcar. The lingerie Mecca is kicking their hot new campaign off in grand fashion this Wednesday night with a Speakeasy style launch party that will take you back in time. Sip on some SOL “Moonshine” as you nibble on Baby Ruth bars and test your 1920s knowledge for a chance to win a $500 SOL shopping spree. You’ll also receive an adorable SOL Express luggage tag, and be among the first in town to catch the behind the scenes video of the boutique’s photo shoot while you mix and mingle with models and SOL girls alike. Plus, a portion of the evening’s sales benefit the Morgan Adams Foundation for Pediatric Oncology Research. SOL Lingerie 2011 Speakeasy Ad Campaign Launch Party, Wednesday, August 24th from 5-8, 248 Detroit Street in Cherry Creek North, www.sollingerie.com.