Getting Fit with Tory Burch


First, it was Diane von Furstenberg with Google Glass. Now, Tory Burch is taking a stab at fashionable tech wear, partnering up with Fitbit, the makers of the wildly popular activity tracker bracelets. The bracelets are applauded for promoting a healthy, active lifestyle – but for the style-conscious, they haven’t always been the most appealing accessory. Now that Tory is here to save the day, you get the best of both worlds: looking good and feeling good.

The accessories will come in a few different forms – a metal-hinged bracelet, a gold pendant, and patterned silicone bands – and will require the additional purchase of a FitBit Flex tracker, if you don’t already have one. Price-wise, the collection will run from $38 for the basic silicone bracelets up to $195 for the stylish gold accessories. Increased exercise, better sleep, and a cute addition to your wardrobe? We might be sold!

The Tory Burch for Fitbit collaboration will roll out at the end of August, and is available for pre-sale now on the Tory Burch site. 


1. Fitbit Flex $99.95

2. Tory Burch for Fitbit Fret Pendant Necklace $175

3. Tory Burch Silicone Printed Bracelet $38

4. Tory Burch  for Fitbit Metal Hinged Bracelet $195